RE-BRANDING
RELIEF
Health Treatment Center | N.L.P And Guided Imagery Methods
Rebranding project, combining alternative methods with on ground experience of conventional healthcare staff. Creating a graphic language on the ideas of growing from depression and healing from trauma, with guiding characteristics of bud, sun, roots, green and yellow colors.
WEBSITE PROJECT
Tech7 Ventures Studio
As part of the rebranding for Tech7 Ventures Studio, I led the repositioning of its identity, creating a bold, visually striking palette of deep black and vibrant red to convey strength, innovation, and resilience. I crafted a cohesive graphic language with sharp contrasts and modern typography. Additionally, I spearheaded the website project, launching a dedicated Negev Index to showcase the studio’s innovative spirit and position it as a central hub for southern Israeli startups and the wider ecosystem.
BRANDING EXTENSION
Rita Kfir
Extending Rita Kfir’s personal brand into a cohesive visual identity for social media, I designed graphics for digital platforms, print materials, and brochures, ensuring consistency across all touchpoints. Additionally, I crafted engaging content, writing inspirational messages and key phrases that resonate with her clients and amplify her empowering brand voice.
PRODUCT BRAND LINE
Renkal Paints
Crafting a cohesive and approachable brand identity for Rankel Paints, combining an existing logo with a design system of delicate gold tones and primary colors. Matching materials were created across packaging, label designs, digital catalogs, and print collateral, maintaining consistency and enhancing customer confidence. This strategic approach positioned Rankel as a reliable, affordable choice in the paint market, conveying clarity and trust at every touchpoint.